RUFORUM

Written by: Joan Apio- Communication Officer (RUFORUM)

H.E Dr. Martial De Paul Ikounga: African Union Commissioner for Human Resources, S &T handing over certificates to the Social Media Reporters at the 4th RUFORUM Biennial Conference H.E Dr. Martial De Paul Ikounga: African Union Commissioner for Human Resources, S &T (Right) handing over certificates to the Social Media Reporters at the 4th RUFORUM Biennial Conference

In a discipline that has existed for eons, there is a legitimate question: “Why should agriculture care about social media tools such as Facebook, Twitter and YouTube?”

Michele Payn-Knoper, a self-described Community Catalyst, Advocate, Farm and Food Connector who established the US-based Cause Matters Corp., has a simple and powerful answer: “It’s really quite simple. Mass influence. Facebook reached 150 million users nearly three times faster than a cell phone. If you’re not at the table, you can’t be a part of constructing the conversation about nutrition, science and agriculture.”

In Africa there was a time when farmers congregated at the local feed mill, talking about the weather, developments in the world of agriculture…

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